3. * Did you purchase an area
rug or carpeting?
Area Rug Carpeting
4. * What is the line name of
the Karastan product purchased?
5. Where did
you place your new Karastan product? (check all that apply, hold Ctrl then click for multiple selections)
Bathroom
Bedroom
Dining Room
Family Room
Foyer
Hallway
Home Office
Kitchen
Living Room
Stairway
At work or office
OR Other:
6. Who
initiated the purchasing process for your new area rug or carpet product?
Female head-of household Male head-of household
Other
7. Who influenced the
purchase choice for your new area rug or carpet product?
Female head-of household Male head-of household
Other
8. Which best describes
what caused you to buy a new area rug or carpet?
-- Select One --
Added rug or carpeting to existing decor
Building new home
Moving into a newly purchsed home
Redecorating existing home/rooms in home
Remodeling existing home/rooms in home
Replacing worn or soiled rug or carpeting
9. Have you owned or
purchased a Karastan product before?
Yes No Don't Know
10. Which of the following
factors influenced you to purchase Karastan over your second-choice brand? (check all that apply, hold Ctrl then click for multiple selections)
Brand reputation
Color
Durability
Features
Friend/Relative's recommendation
Plushness/thickness
Price/value
Quality
Saleperson's recommendation
Size
Style/Appearance
Warranty
Workmanship
11. Which best describes
the interior decor of the home in which you live? (click best
response)
-- Select One --
Art Deco
Contemporary/Modern
Country/French Country
Early American
Lodge/Rustic
Mission/Southwestern
Traditional
Other
Other
12. What is your date of
birth?
Month
-- Select One --
January
February
March
April
May
June
July
August
September
October
November
December
Year
13. Excluding yourself,
what is the gender and age (in years) of children and other adults living in your
household?
No one else in
household Child under one year
Other individuals in household:
Male Female years
Male Female years
Male Female years
Male Female years
14. What is
your marital status?
Married
Single
15. What is the highest
level of education that you have attained? (click best response)
-- Select One --
Completed some high school
Completed some college
Completed some graduate school
Earned high school diploma
Earned 4-year college degree
Earned post-graduate degree
16. Which group describes
your annual household income?
-- Select One --
$20,000-$29,999
$30,000-$39,999
$40,000-$49,999
$50,000-$59,999
$60,000-$69,999
$70,000-$99,999
$100,000-149,999
$150,000-$199,999
$200,000-$249,999
Over $250,000
17. To help us understand
our customer's lifestyles, please indicate the interests and activities in which you
and/or your spouse enjoy participating on a regular basis. (check all that apply, hold Ctrl then click for multiple selections)
Attending Cultural/Arts Events
Automotive Work
Avid Book Reading
Bible/Devotional Reading
Bicycling
Camping/Hiking
Casino Gambling
Coin/Stamp Collecting
Collectibles/Collections
Community/Civic Activities
Crafts
Cruise Ship Vacations
Electronics
Entering Sweepstakes
Fashion/Clothing
Fine Art/Antiques
Fishing
Foreign Travel
Golf
Gardening
Gourmet Cooking/Fine Foods
Grandchildren
Health/Natural Foods
Home Decorating/Furnishing
Home Workshop/Do-It-Yourself
Home Video Recording
Hunting/Shooting
Listen to Records/Tapes/CDs
Moneymaking Opportunities
Motorcycles
Needlework/Knitting
Our Nation's Heritage
Photography
Power Boating
Physical Fitness/Exercise
Real Estate Investments
Recreational Vehicles
Running/Jogging
Sailing
Science/New Technology
Self Improvement
Sewing
Snow Skiing
Stock/Bond Investment
Travel in USA
Watching Sports on T.V.
Wildlife/Environmental Issues
Wines
18. From the above list,
please indicate your 3 most important activities:
Attending Cultural/Arts Events
Automotive Work
Avid Book Reading
Bible/Devotional Reading
Bicycling
Camping/Hiking
Casino Gambling
Coin/Stamp Collecting
Collectibles/Collections
Community/Civic Activities
Crafts
Cruise Ship Vacations
Electronics
Entering Sweepstakes
Fashion/Clothing
Fine Art/Antiques
Fishing
Foreign Travel
Golf
Gardening
Gourmet Cooking/Fine Foods
Grandchildren
Health/Natural Foods
Home Decorating/Furnishing
Home Workshop/Do-It-Yourself
Home Video Recording
Hunting/Shooting
Listen to Records/Tapes/CDs
Moneymaking Opportunities
Motorcycles
Needlework/Knitting
Our Nation's Heritage
Photography
Power Boating
Physical Fitness/Exercise
Real Estate Investments
Recreational Vehicles
Running/Jogging
Sailing
Science/New Technology
Self Improvement
Sewing
Snow Skiing
Stock/Bond Investment
Travel in USA
Watching Sports on T.V.
Wildlife/Environmental Issues
Wines
19. * Name of Karastan Dealer:
Dealer Zip Code: