LEAD TRACKING

Leads represent a valuable resource for new business. The follow-up process needs to be immediate, thorough and professional. Whether you are receiving inquiries as a result of your Internet site, magazine ads, tradeshows, or direct mail campaigns, the data should be consistently gathered, segmented and formatted in a user-friendly, easily-accessible database. Many companies lose out on capturing lead data, creating dialogue with the prospect or converting the prospect to a customer because they do not have the staffing or systems in place to “Make It Happen”.

RSVP is the solution to your lead management challenges. We will handle your leads quickly and professionally, representing your company in the way you want to be perceived. Our data collection and reporting systems, along with our CRM tools provide easy access to valuable history from lead sources. You can track the effectiveness of your programs and become relational in your marketing efforts.

These are the benefits of a good lead program:

• Accountability for your promotional dollars
• Tracking the effectiveness of your advertising
• Formulation of databases for pro-active marketing
• Field sales support
• Prospects qualified
• Quality perception established
• Opportunity to create a customer

Your Business Reply mail or other response mail can be delivered to RSVP’s post office boxes and we will
provide complete response management, including data entry, fulfillment and reporting.

Our services include:

• Inbound & outbound call handling
• Receipt and fulfillment of requests for information, literature, samples, or products
• 24-48 hour lead processing
• Professional customer service representatives and account management team
• Lead qualification
• Hosting and maintenance of website inquiry pages
• Analysis and evaluation of leads and ROI measurement, with accurate reporting of lead activity based
  on media source, product interest, ad code and other information crucial to your business
• On line, close-loop sales lead management tools
• Bi-lingual operators
• Email response handling
• Dealer and product locate programs
• Dealer or sales rep referral programs