DATABASE MANAGEMENT

Results oriented marketing promotions depend heavily on reliable data. Well-maintained databases allow us to identify and target specific prospects and customers with customized marketing messages. Whether tracking response, measuring ROI, analyzing trends, etc. information must be collected in a consistent format for the most efficient reporting.

Maintaining good list hygiene can be a major challenge, but it doesn’t have to be. RSVP offers solutions to unify disparate marketing databases. We offer customized CRM (Customer Relationship Management) applications. In addition, our sales automation applications provide a platform from which field sales reps and management can share information.

Our full line of information management solutions ranges from basic to comprehensive and includes the following:

• Design, development and management of databases
• List maintenance, including address standardization, NCOA, mail stream sortation, and CASS certification
• List research, consultation and purchase
• Merge-purge
• Response analysis
• Data mapping
• Data entry services
• Response tabulation
• Secure, direct Internet access to data via CRM applications